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| 教 育 專 題 深 入 報 導《2006-12-01》 |
| 多花點時間，少花點錢（Try spending time, not money） | |
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每年感恩節過後的幾天，上百萬人早早起床購物；一家大小帶著從各刊物剪下來的整袋折扣券，以及滿滿的荷包和信用卡，前往購物中心，帶回大包小包滿滿的購物袋。不管這到底是一窩蜂的熱潮還是家庭習俗，許多美國人都會慶祝這個非正式的節日──感恩節假日購物季的第一天，「黑色星期五」。然而，也有一些人從1992年開始，也發起了一種新的節日，「不購買日」。 從一開始，不購買日就引起過量消費陣營的警覺。儘管許多主要媒體通路都避免宣傳這個節日，但不購買日的力量仍日益增強。現在，這個由「廣告剋星」所領導的活動已在65個國家進行。上週，全球有上千人周六不購物，來抵抗黑色星期五。抗議的方式，從前往購物中心抗議，到留在家什麼也不做都有。 過量消費對於當今社會的影響是前所未見的。近日的研究顯示，美國家庭消耗在過去20年成長了50％，通常買得越多，要得反而更多；而且更糟的是，買得越多，也讓我們更期待達到更快樂的生活。 僅管「不購買日」想一拳打醒消費迷思，但目前其衝擊仍沒有想像中的大。在某一特定節日不買東西並不難，只拒絕消費也過於消極。這樣的活動應該更鼓勵人們積極、根本地重新改良送禮這項傳統行為，例如改以二手禮物交換，或自製禮物等等。往後的節日，人們可以試試看，在禮物上少花點錢，但多花點時間和心意。 Every year, the day after Thanksgiving brings millions of people out of their beds early in the morning and then out to shop. Entire extended families go out to malls and shopping centers in packs, with envelopes stuffed with clipped coupons and rebate certificates, armed with wallets full of credit cards. Whether it is because of the early bird specials or just family tradition, many Americans celebrate the unofficial first day of the holiday shopping season dubbed "Black Friday." However, since 1992 many other people have started a new tradition, Buy Nothing Day. Since its inception, Buy Nothing Day has brought awareness to tactics of over-consumption. Although many major media outlets decline advertising the day, it is gaining support. Now, the campaign is headed by Adbusters and is recognized in 65 countries. Last week, thousands across the globe protested Black Friday and the following Saturday by simply not shopping. Participation varies from those staging protests at malls to those who stay home and simply do not spend any money. Over-consumption is something that is affecting our society today more than ever. Recent studies have found that American households' consumption has increased by nearly 50 percent in the last two decades. Often the more we buy, the more we want, and, worse, the more we think we need to lead happy lives. While Buy Nothing Day is a jab in the stomach of shopping traditions, it isn't making as large of an impact as it could be. In reality, buying nothing on one particular day is not difficult to do at all and shouldn't be considered entirely progressive. The campaign should encourage people to get more creative with their gift giving by giving second hand gifts or homemade presents. College students are familiar with the pressures of giving quality gifts without spending much money. Thrift and craft stores offer many great options and ideas for meaningful presents. This year, try spending time, not money. http://www.mndaily.com/articles/2006/11/27/70048 |
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| （回目錄） | |
| 不消費日鎖定「黑色星期五」、消費主義（Buy Nothing Day targets Black Friday, consumerism） | |
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上週五，當許多人早上3點半就起來準備購物時，珍妮特‧雷芬柏還在家裡打鼾。「我今天百分之百逃避商家。對我來說，今天不該是出門就要大血拚的日子。」這位美國東蘭辛格的女士，是全美國上千位慶祝「不消費日」的成員之一。這項活動鼓勵消費者在感恩節之後的週五週六待在家，作為對消費主義的一種抗爭。 「我們買的東西比過去多了3倍，但研究顯示，我們並沒有比以前快樂。」抗廣告媒體基金會的創辦人凱樂‧拉森表示。「我們希望人們思考資源耗盡的後果。」他指出，那些後果包括全球暖化等環境問題，以及和周圍人互相比較財富而造成的相對剝奪感與壓力。 拉森個人表示，他對活動的迴響感到開心。「不購買日。從一開始，這些字就好像有其魔力。」他表示：「人們聽到這個名詞會停下來想：『啥？』當下他們立刻感到詭異，但又覺得這有道理。」 在某些城市，「不購買日」的聲援者籌劃了一些活動。人們帶著布料到華盛頓的奧林匹亞，在那邊一起自製被子，或替夾克做裝飾。在紐約，人們在週五下午一點至兩點，推著空購物車，繞著大型商場「Bed, Bath and Beyond」抗議。 雷芬柏同時也是雅虎網站上「自由循環」討論群組的版主之一。這個群組讓人們交流自己願意送出或想免費拿到的東西，過程嚴禁金錢交易。她也為版上的成員介紹了「不購買日」。週五，雷芬柏準備了一整盒的耶誕節道具，分送給「自由循環」的成員發放，然後就回去和女兒、兒子和先生共度美好家庭時光。「這天我們就隨便晃晃，打發點時間。」她說。「黑色星期五」這一整天下來，總共的花費是零。 While many others rose as early as 3:30 a.m. Friday to shop, Janet Reifenberg snoozed peacefully at home. "I avoid the stores today, 100 percent," said Reifenberg. "For me, it's not about 'Go out and grab as much as you can.' " The East Lansing woman is one of thousands of people across the country celebrating Buy Nothing Day. It encourages shoppers to stay home on the Friday and Saturday after Thanksgiving, a subtle protest to consumerism. "We're buying three times more than we used to, but studies show we're not happier," said Kalle Lasn of AdBusters Media Foundation, which founded the event in 1992. "We want people to think about the consequences of consumption." Those, he said, include environmental issues such as global warming and the stress that comes from keeping up with the Joneses. He said he's been pleased with the response to the campaign. "Buy Nothing Day. Right from the start, there was something magical about those three words," he said. "People would stop in their tracks and say, 'What?' It hit them as being weird and right at the same time." In some cities, Buy Nothing Day supporters scheduled events. People brought fabric scraps to an Olympia, Wash., event, then stayed to create quilts and embellish jackets. In New York City, people were invited to protest by pushing empty shopping carts around a huge Bed, Bath and Beyond store from 1 p.m. to 2 p.m. Friday. Reifenberg is one of the moderators of the Freecycle discussion group at Yahoo.com, where people list items they'd like to get for free or give away. No money changes hands. She posted a note about Buy Nothing Day for Freecycle members. On Friday, Reifenberg planned to load a box with Christmas items, then offer it up on freecycle for members to pass around. She'll then focus on enjoying time with her family, which includes daughter Stephanie, 12, son Alexander, 18, and husband John. "We'll hang around here and do a few things," she said. The bill at the end of the day: $0. http://www.lsj.com/apps/pbcs.dll/article?AID=/20061125/NEWS01/611250324/1001/news |
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| （回目錄） | |
| 舊金山灣岸抗議感恩節（Groups protest at Bay Area malls） | |
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在年度最大的購物日「黑色星期五」當天，所有人都朝著購物中心前進，也包括抗議者。「印地安人改變組織」的成員集合在舊金山艾美莉維街的「灣街購物中心」進行「不感恩節」的後續活動，藉以告訴公眾，這間購物中心正蓋在神聖的歐隆貝塚墓園。據成員葛里表示，有些遺體就埋在內衣店「維多利亞的秘密」的現址下方。 儘管這間購物中心豎立了花崗岩的藝術牆面以圖像融合了歐隆與貝塚的歷史，甚至用這兩個遺址來命名購物中心內的走道，歐隆族的成員高烏德表示，她所樂見的理想狀況依舊是「整棟購物中心能夠移走，讓墓園回歸到本來的面貌」。 同時在舊金山，「保護動物團」鼓勵購物者不要在這一天於聯合廣場購買有皮毛的商品。猶太女性主義者團體「灣岸黑衣女」也會在市場街舉行沉默遊行，希望美國部隊能夠早日回家。此外，「粉色密碼」這個團體將包圍購物中心與商店，呼籲人們在駐伊美軍撤回前，假日不要買任何東西。 然而，抗議者完全嚇不倒商家。「這還滿常發生的。現在有一些人在梅西百貨前抗議，但其實真的對我們沒影響。」舊金山聯合廣場的Levi's旗艦店經理安迪‧克洛斯表示，「黑色星期五」早上8點開門後，生意保持穩定，且絕對比平常的週五好。 Black Friday, known as the biggest shopping day of the year, has everyone heading to the mall, including protesters. Members of Indian People Organizing for Change will gather at the Bay Street Mall in Emeryville "the day after 'Unthanksgiving'" to tell the public that the mall is built atop a sacred Ohlone Shellmound burial ground, according to Morning Star Gali. Gali says bodies were buried right beneath where Victoria's Secret now stands. While the mall has erected granite art walls that "graphically incorporate Ohlone history and that of the Shellmound," and even named the malls' main streets "Ohlone Way" and "Shellmound Street," Ohlone tribe member Gould said in an ideal world she "would like to see the mall removed and to see the cemetery put back where it was." Gali said she expects about 100 people to show up at 12:30 p.m. at the mall located at the intersection of Ohlone Way and Shellmound Street for the protest. In San Francisco, the Group in Defense of Animals will urge shoppers not to buy products with fur today in Union Square. Self-described Jewish feminist group Bay Area Women in Black will march in silence on Market Street to bring troops home. Also, a group called Codepink will surround malls and stores, appealing to people not to shop until "troops from Iraq are brought home for the holidays." While protesters may deter a few shoppers "it is kind of a familiar occurrence. Right now there are some people protesting outside Macy's but it doesn't really affect us," said Levi's store manager Andy Cross at the flagship store in San Francisco's Union Square. Cross said Levi's opened at 8 a.m. and has had steady business since then. According to Cross, business is definitely better than it is on an average Friday. "It always helps because there is a tree in Union Square and our windows are decorated and we have candy at the register, so a lot of people come it just to look at the atmosphere," said Cross who noted that the Levi's "skinny jean," was his best selling item for both men and women this year. http://www.orovillemr.com/news/bayarea/ci_4716813 |
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| 格拉斯哥不購買日（Glasgow Buy Nothing Day） | |
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週六，一小群「暗中反抗小丑軍」把CD貼在額頭上，掛著聽診器打扮成醫生，前往蘇格蘭格拉斯哥市的街道及購物區。他們帶著空空的兩個白色大盒子行經兩條主要的購物街，催促經過的人來看「買一送一」或「大拍賣：什麼都沒有」或是「只有今天：保證沒東西」。 許多路人在十字路口排隊經過這些空盒子，露出會心一笑，這樣就已勝過千言萬語。有些人感到困惑，其他人笑了出來，因為那些「零售治療師」一直弄掉那些什麼都沒有的盒子。 這群零售治療師帶著歡笑一路玩到聖艾諾廣場，他們在這邊吸引人來參加SAORSA G42集團舉辦的以物易物市集。這個市集擠滿了人，尤其是小孩子。交換的東西從書本、太陽眼鏡、燈泡，或衣服的零組件都有，零售治療師則負責鼓動群眾「讓耶誕不再有購物壓力，不要買就好。至少在不購買日這天試試看」。 也有些人藉著「零售治療師」的協助解除壓力，一位醫生稱其為「消費手術」。治療師用假的聽震器、助聽器為購物者看診，有些嚴重的病歷被診斷罹患「猛爆性資源耗損症」。醫生要求這些患者今天休息一下，準時睡覺。 有些治療師跑到了附近的GAP服裝店慫恿人們對別人說，他們不需要買東西也能快樂。也有些治療師企圖把先前的沒東西箱子放在GAP櫥窗，但沒有成功。一位治療師把電動手把黏在附近警方的資訊視窗上，鼓勵人們來打電動。有些小孩輪流亂玩警察的呼叫站，一樣是亂按紐看見不一樣的畫面，總比窩在家打電動好。最後治療師們消失在暗下來的街道中，繼續把空盒子傳來傳去，繼續慫恿人們，像今天這樣空閒的時間，有很多比購物還要好玩的事情。 A detachment of the Clandestine Insurgent Rebel Clown Army took to the streets and shopping areas of Glasgow on Saturday. Dressed as Doctors, and sporting stethoscopes and CD's stuck to their foreheads, they went along two of the main shopping streets carrying large white Boxes of Nothing, urging passers by to 'Buy one get one free' - 'Special Offer - absolutely nothing at all' and 'For one day only - absolutely nothing' The smiles of many people as they passed down the streets were worth a thousand words - some were bemused, others just smiled as the made-up Retail Therapists continually dropped their Nothing Boxes - or formed queues to pass the boxes over road crossings. With much mirth and jollity the Retail Therapists played their way down to St Enochs Square - where they cajoled people to come over to the Swap Shop which had been set up by members of the SAORSA G42 collective. The Swap Shop was busy with people - especially children - exchanging key-rings for books - sunglasses for light bulbs - indeterminate objects for clothes - while the Retail Therapists urged the crowd to 'Take the stress out of Christmas shopping, don't do it - at least for today Buy Nothing Day' Those taking a break from were given the once over by the Retail Therapists. In what one Doctor called 'Operation Operation' - at ease shoppers were inspected with play stethoscopes, ear trumpets and so on, and in severe cases were diagnosed as suffering from Extreme Consumption. They were ordered to take the rest of the day off and get some quality time in bed. While a couple of Therapists went into the nearby GAP shop and urged people to tell people they did not have to make those purchases to be happy, others attempted (unsuccessfully) to put big Boxes of Nothing into the GAP window. One Therapist taped a computer game handset to a nearby Police Information bow and urged people to com and have a free game. While kids took turns to zap the Police box - buttons were pushed to change the screen displays of maps and lovely police infos- better than sitting at home alone doing much the same thing. Eventually the Retail Therapists disappeared into the now darkening streets, still passing empty boxes one to the other, and still urging passers by to find something better to do than shopping with their free time. http://www.indymedia.org.uk/en/2005/11/328657.html |
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| 吾思吾師 找回教師熱情與尊嚴徵文比賽 | |
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